I was going to let this go, because it really doesn't matter, and it's your car, do you do whatever you want, but... you continue to call me ignorant. Try disagreeing with me without that comment. And maybe consider that by keeping a Hyundai badge (since you're not ashamed of it), you help them gain brand recognition, particularly on a brand new model that not everyone can recognize just yet, instead of giving exposure to a company that only does badge engineering and piggy-backs on the work done by others. It is not the same thing as customizing wheels or wrapping a car, which doesn't change that identity.